For slow sites and stores
Make a slow website fast again, starting with a quick fix
Visitors on a phone don't wait long: if the page is slow to load, many go back to Google and tap the next result. The quick fix deals with the usual causes: oversized images, plugin bloat and missing caching. If we can't make the site meaningfully faster, you don't pay. Deep optimisation goes further into scripts, hosting, render-blocking resources and Core Web Vitals, for stores and ad-driven funnels.
What you get
What’s included
Before and after measurement
Load time and Core Web Vitals measured on mobile and desktop before we start and after we finish.
Image fixes
Oversized images resized, compressed and served in modern formats.
Plugin and app cleanup
Unused or heavy plugins and apps removed or replaced, with your approval first.
Caching
Page and browser caching set up or repaired.
Scripts and rendering (deep optimisation)
Third-party scripts deferred or trimmed, render-blocking CSS and JavaScript handled, and fonts loaded efficiently.
Hosting review (deep optimisation)
Server response time checked, with a hosting change recommended if the host is the bottleneck.
A good fit if
- Studios and coaches whose site feels sluggish on a phone
- Stores and ad-driven funnels where a slow page costs sales and raises ad costs
- WordPress sites that have collected plugins for years
- Owners who want to try us on a small job before a bigger one
Not included
- A redesign or rebuild of the site
- Hosting upgrade costs, paid directly to your host
- Rewriting custom theme or app code, which we quote separately if it's the cause
- Ongoing monthly speed checks, which come with the website care retainer
How it runs
From kickoff to handover
- Step 1
Baseline test
We measure your key pages on mobile and desktop and take a full backup before touching anything.
- Step 2
Fix
Images, plugins and caching for the quick fix. Scripts, rendering and hosting as well for deep optimisation.
- Step 3
Retest and report
We measure again, check that forms, booking and checkout still work, and send you the before and after numbers.
Questions
Questions about Speed optimisation
What's the difference between the quick fix and deep optimisation?
The quick fix handles the common culprits: oversized images, plugin bloat and caching. Deep optimisation goes into third-party scripts, render-blocking resources, hosting and Core Web Vitals. Start with the quick fix unless you run a store or paid-ad funnel where every visitor costs money.
What happens if you can't make it faster?
Then you don't pay for the quick fix. Some sites are slow because of the platform or the host, and when that's the case we tell you what would fix it.
Could this break something on my site?
We back up the site before changing anything and test your key pages, forms and checkout afterwards. If a plugin we'd like to remove does something you rely on, we ask before touching it.
Will a faster site help my Google ranking and ads?
Speed is one of Google's ranking factors, and faster landing pages improve ad quality scores, which can lower what you pay per click. Speed won't fix weak content or the wrong keywords, which is what the SEO audit looks at.
Do I need a rebuild instead?
Usually not. A rebuild is the answer only when the foundation itself is the problem, such as an outdated theme that can't be repaired.
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Ready to start Speed optimisation?
Tell us about your business. We'll confirm the scope and send you a start date.