For med spas, aesthetics & wellness clinics
In aesthetics, one missed call costs more than a month of marketing
High-ticket treatments, high-intent local searches, and a front desk that is genuinely busy treating people. Med spa website design, booking, local search and an AI front desk that answers every enquiry — fixed price, real deadlines, starting at $299. We work only in health, wellness and fitness, which means the compliance and ad-policy constraints are the brief rather than a surprise.
Where the money leaks
Four leaks specific to a high-ticket clinic
Med spa economics are unlike a gym’s. Average transaction value is high, the purchase is considered, trust is the barrier, and the revenue is in the repeat course rather than the first visit. That changes what is worth fixing first.
A missed call is a four-figure loss
Aesthetics treatments carry a high average value and are often bought as a course rather than a single visit. When the phone rings during an injectables appointment and nobody can answer it, the arithmetic is not the same as a gym missing a trial enquiry — one call can be worth more than a month of marketing spend.
No-shows on a booked provider hour
An empty provider hour cannot be resold later. Deposits, confirmations on a channel clients actually read, and easy rebooking are the fixes, and all three are configuration and automation rather than a development project.
Your best marketing asset is restricted
Before-and-after photographs are the most persuasive thing you own and the most constrained thing you can publish. Ad platforms restrict this category heavily, and consent and privacy obligations sit on top. Working within those rules is a creative constraint, not a reason to run ads that keep getting rejected.
One-treatment clients who never rebook
Med spa economics run on repeat courses and memberships, not first visits. The follow-up sequence after a treatment — timed to the treatment cycle rather than to a generic drip schedule — is where the revenue is, and it is the thing most often left undone.
Fix the phone and the profile first. At med spa transaction values, those two changes usually pay for themselves inside a month — and together they cost less than most clinics spend on ads in a fortnight.
Fix this for my clinicWhat we build for clinics
Six pieces, each with a published price
Buy one, or buy the package that bundles several. No hourly billing, and every number here also appears on our pricing page.
The constraint nobody warns you about
Your ads are not being rejected at random
Health, medical and personal-attribute advertising is restricted on every major platform, and aesthetics is inside that category by definition. Before-and-after imagery, copy that implies something about a person’s body or health, and outcome claims are all common rejection triggers. Generalist agencies discover this after the third rejected campaign and start writing vaguer copy, which converts worse and still gets rejected.
We treat those rules as the creative brief. That means offers framed around the consultation rather than the outcome, social proof that carries weight without making a claim, and landing pages that do the persuading in a place the platform does not police as tightly. Paid ads management starts at $599/mo priced by spend, with ad spend billed separately to your own account, and a full funnel build — page, lead magnet, email sequence and tracking — is from $999.
The same discipline applies to email. Klaviyo flow setup is from $799 — welcome, post-treatment follow-up timed to the treatment cycle, and winback for clients who have not rebooked. In a business where the second and third visits carry the margin, that sequence is worth more than another round of ads.
Fixed price, fixed deadline
Four ways clinics start with us
These are the same packages our gym, studio and spa clients use, applied to an aesthetics business. Each closes one specific leak, with a price and a deadline attached.
Local Domination
For clinics the med spa across town outranks on the map.
- Google Business Profile fully optimized
- Review generation system your front desk will use
- Local SEO across your treatment pages
- Refreshed service pages
Front Desk AI
For clinics whose phone rings out during every treatment.
- Missed-call instant text-back
- Answers hours, pricing ranges and availability
- Books consultations over SMS and WhatsApp
- Clinical questions routed straight to a human
Studio Launch
For new clinics, and established ones still running on a one-page site.
- Brand and identity that matches the room
- Website with treatment menu and memberships
- Online booking and deposits wired in
- Google profile set up correctly from day one
Member Machine
For clinics running offers organically and hoping.
- A consultation offer built for a high-ticket purchase
- Dedicated landing page — never your homepage
- Claim-safe ad creative plus campaign build
- Automated follow-up so consultations convert
Not ready for a package? Start smaller.
Google visibility snapshot
FreeWhat a prospective client actually finds when they search for your treatments in your city.
Website teardown video
FreeA ten-minute recorded walkthrough of your site the way a first-time enquiry experiences it.
Marketing audit
$99Ads, funnel, email and search reviewed, with a prioritized roadmap of what is leaking. Yours to execute with or without us.
Website speed fix
$99If your treatment pages take more than three seconds on a phone, start here.
The boundary, stated plainly
A med spa holds more sensitive data than a spa
Intake forms, consultation notes, medical history, consent records and before-and-after photography are not the same category of data as a class booking. Many med spas also operate under medical direction with clinical services attached. Whether that makes your specific business a HIPAA covered entity is a question for your counsel, not your web agency — and any agency answering it confidently is guessing on your behalf.
What we can tell you is how we work. Zee Palm builds HIPAA-aware, compliance-conscious systems and maps sensitive-data, claims and clinical boundaries during planning. We do not issue certifications or legal sign-off, and we do not determine whether a product or a business is regulated. There is no such thing as a HIPAA certification, and a vendor selling you one has told you something useful about themselves.
In practice that means we design forms so sensitive fields are not scattered across three tools, we keep the AI front desk away from anything clinical by construction rather than by instruction, and we say clearly which decisions belong to your counsel. If your clinic sits firmly across that line, read HIPAA-compliant app development and how we handle data, then bring us in alongside your own advisers.
After the leaks are closed
Where clinics take it from here
Questions clinic owners ask
Before you reach out
How much does med spa website design cost?
A business website is from $1,499 on WordPress, Webflow or Framer, covering five to seven pages with your treatment menu, pricing approach and booking. A single-treatment landing page is from $499, or $699 with copywriting. If your site is fine but slow, the speed quick fix is $99 and the deep optimization is $399. Booking wired into your site and Google profile is from $299. Every price is published on our pricing page.
Why do our Meta and Google ads keep getting rejected?
Because health, medical and personal-attribute advertising is restricted on the major platforms, and aesthetics sits squarely inside those rules. Before-and-after imagery, copy implying a personal health condition, and claims about outcomes are common rejection triggers. We treat those rules as the creative brief rather than an obstacle — claim-safe creative that still converts. The specifics change often, so the current platform policies are always worth reading before a campaign launches.
Can an AI receptionist really handle med spa enquiries?
For the repetitive 80%, yes: hours, parking, treatment availability, pricing ranges, deposit policies, rebooking, and getting a new lead into a consultation slot. Our AI receptionist starts at $1,499 and works over SMS and WhatsApp with missed-call text-back. What it must not do is give clinical or treatment advice — anything that sounds medical routes to a human, and we build that boundary in from the first conversation flow rather than bolting it on.
Do med spas need to worry about HIPAA?
It depends on how your business is structured and what you store, and it is a question for your counsel rather than your web agency. Consultation notes, treatment records, intake forms and before-and-after photographs are meaningfully more sensitive than a gym membership record, and plenty of med spas operate under medical direction with clinical services attached. Zee Palm builds HIPAA-aware, compliance-conscious systems and maps sensitive-data, claims and clinical boundaries during planning. We do not issue certifications or legal sign-off, and we do not determine whether your business is a covered entity.
What is the highest-return thing we can fix first?
Almost always the phone and the Google profile, in that order. Med spa treatments are high-ticket, so a single unanswered enquiry is worth more than an entire month of most fixes. Missed-call text-back from $1,499 and local SEO and profile work from $299 together cost less than one lost course of treatment at most price lists.
Should we build a custom booking or patient portal?
Rarely. The practice-management and booking platforms in this space have absorbed years of scheduling, deposit and record-keeping edge cases. What is usually worth building is the layer around them: the website, the booking flow, automated follow-up, and dashboards that pull revenue and rebooking rates into one view from $799. If your platform genuinely blocks something specific, our gym management software page explains how we decide whether building beats staying.
The services behind this page
What we would actually use for your clinic
Let’s create together
Want the free Google snapshot?
Tell us your clinic name and city. We'll send back what a prospective client sees when they search for your treatments — and the first thing we'd fix.