Marketing & growth for health & fitness
Health marketing has rules. We grow inside them
Ad platforms restrict health claims, and wellness audiences have been burned by miracle promises. We write ads, email, SEO and content inside those rules, for the way wellness buyers decide.
Paid ads, done as a system
A boosted post is not an ad system
Boosting sends traffic to a profile and hopes. A system gives every click somewhere to land, something to want, and a follow-up when they hesitate. The spend only works when all four parts below exist.
The offer
Something specific worth clicking: an intro pass, a starter bundle, a challenge with a start date. “10% off” is not an offer; it's an apology.
The landing page
A dedicated page with one job. Not the homepage, which has to explain everything and converts poorly for a single offer.
The creative
Hooks written claims-safe for skeptical wellness audiences, tested in batches and retired before fatigue burns your account.
The follow-up
Most leads don't buy the day they click. Email and SMS sequences do the patient work your ad budget already paid for.
Management is $599–$1,800/mo depending on your spend level. Your ad budget is separate and goes straight to Meta, Google or TikTok from your own account, so you own the account and the data. Funnels are built as a one-time project at $999.
The wellness constraint
Claims-safe marketing for health and wellness
In health and wellness, an ad that overpromises gets rejected, gets the account flagged and burns audience trust you paid to build. We work only with the claims you can substantiate.
This matters most for supplement brands and health-tech startups, where a single flagged campaign can freeze the whole growth engine.
You substantiate, we amplify
You supply the claims your team can back up; we build the hooks, angles and creative around them. Proof-based angles (ingredients, process, credentials, guarantees) tend to outperform hype with skeptical audiences anyway.
Fewer rejections, longer-lived campaigns
Creative written inside platform policy from day one doesn't get pulled mid-flight. That means stable learning phases, cleaner data and an ad account that doesn't pile up flags.
The same discipline across every channel
Email, SMS, blog articles and UGC scripts follow the same standard. One risky claim in a winback email can undo a year of careful positioning, so nothing ships without the substantiation check.
Two different games
Local businesses and national brands should not run the same playbook
A studio wins within a fifteen-minute drive. A supplement brand wins across a country. Buying the wrong stack wastes money in both directions, so here is what each one needs.
The local game
Gyms, studios, spas & wellness centers
Your customer searches “pilates near me” and picks from a map. The winners own that map.
- Google Business profile$299
Fully optimized listing (categories, photos, booking link, posts) so you show up on the map where people choose.
- Review system setup$299
A system simple enough for your front desk to run, because a studio with 210 reviews beats one with 23.
- Local SEO retainerfrom $299/mo
Service pages, suburb pages and local signals maintained monthly, so rankings hold after the initial win.
The national game
Supplement brands, coaches & creators
Your customer could be anywhere. You win with reach, retention and search, channels that build on themselves month after month.
- Paid social & search$599–$1,800/mo
Meta, Google and TikTok managed by spend level, with claims-safe creative and dedicated landing pages. Ad spend always separate.
- Email & SMS retentionKlaviyo setup $799
Welcome, abandonment, post-purchase and winback flows, then retainers at $599–$999/mo. For consumables, the second order is where the margin lives.
- SEO & content$299–$1,200/mo
Articles written for what your buyers search, plus the technical work that makes them rank, so traffic keeps arriving after the ads pause.
The fuel
Every channel starves without content
Ads need creative, SEO needs articles and social needs posts. In most wellness businesses the owner is also the videographer, editor and copywriter, so everything ships late or never.
We take the production off your plate at per-piece prices, and volume pricing once you’re on a retainer. For creators, this scales into a full content engine: editing pipeline, thumbnails and repurposing, handled month after month.
Ask us for editing samples in your niche (lifting, yoga, nutrition, mental health) before you commit to anything monthly.
Short-form editing
from $49/videoVolume pricing in retainers
YouTube editing
$99/video$149 with thumbnail
SEO blog articles
$79/articleWritten for topics buyers search
UGC ad scripts
5 for $149Claims-safe hooks for creators to film
Explainer / promo video
$499For products that need 60 seconds of context
Social management
$499–$1,499/moStrategy, design and posting handled
For health-tech & wellness startups
Go-to-market before you go to spend
Startups often burn their first marketing budget learning that ads can’t fix unclear positioning. Follow the sequence below and your first serious spend lands on a message you’ve already tested. See how it fits into the bigger picture on our health-tech startups page.
Positioning & messaging
Who it's for, what it replaces and why it's credible, written in words your landing page, deck and ads can all reuse. Everything downstream depends on it.
Go-to-market plan
ICP, channels, launch sequence, measurement and ownership, sized for a startup budget and written so your own team can run it without us.
Waitlist / pilot campaign
A qualified learning funnel for pre-launch products: the right signups, the right questions asked, and data you can put in front of investors.
FAQ
Questions about ads, email and SEO
Do you manage ad spend, or is it separate?
Separate, always. Our management fee is $599–$1,800/mo depending on your spend level. Your ad budget goes directly to Meta, Google or TikTok from your own ad account, so you own the account, the data and the billing, and the management fee sits on its own invoice where you can see it.
Our health ads keep getting rejected. Can you fix that?
Usually, yes. Most rejections in this industry come from claim language the platforms flag: before/after promises, implied disease treatment, personal-attribute targeting. We write creative around your substantiated claims and platform policy from the start, so you see fewer rejections and account flags, and campaigns stop dying mid-flight. We won't hunt for sneaky wording for claims you can't support.
What results should we expect, and how fast?
Paid ads with a proper funnel can produce leads in the first weeks. Email flows start paying back as soon as they're live on your traffic. SEO and review systems build over months. We set the expectation per channel before you spend, and we report cost per lead, cost per acquisition and revenue per email.
We're a local studio. Do we need all of this?
Probably not. A local studio usually needs the local stack: Google Business profile ($299), a review system ($299), local SEO, and eventually one well-built intro-offer campaign. National paid social and SEO retainers are for brands and creators selling beyond a drive-time radius, and a studio that buys them is paying for reach it can't use.
Can you also produce the content: videos, blogs, ad creative?
Yes. Short-form editing from $49/video, YouTube editing from $99, SEO blog articles at $79 each, five UGC ad scripts for $149, and explainer videos at $499. Content and distribution live under one roof here, so the ads never wait on creative and every blog post has distribution behind it.
We're a pre-launch startup. Where do we start?
With positioning ($499) before anything else. If you can't say who it's for and why it's different, every dollar downstream underperforms. Then a go-to-market plan ($799) and a waitlist or pilot campaign ($799) built to produce qualified signups and answers. You spend on ads only once the message has proven itself.
Where growth work connects
Keep reading where it applies to you
Work with us
Start with the $99 marketing audit
We review your ads, funnel, email and search presence and send back a prioritized roadmap showing where leads leak out and what each fix costs. You can run it yourself or hand it to us.