Apps, MVPs & custom software
We build the software layer of the wellness industry
Coaching platforms. Member apps. Healthtech and mental-health MVPs. Dashboards that replace the spreadsheets a gym group runs on. One discipline holds it all together: we plan before we quote. No build here is priced off a phone call — and the founders who’ve been burned by a call-priced build know exactly why that matters.
The build path
Each stage proves something before the next one is funded
Nobody should pay for scale before the MVP is adopted, or an MVP before the idea survives contact with users. The price bands exist so you always know what you’re buying — and what it’s supposed to prove.
Prototype
$3,500–$10,000
Proves: That the idea works in human hands
Clickable or coded, on synthetic and non-sensitive data. Built for usability testing, stakeholder alignment and fundraising — especially for healthcare and mental-health products that need to validate before touching the compliance-heavy parts.
MVP
$12,000–$25,000
Proves: That real users adopt the core loop
A shipped version one: mobile app, web platform, healthtech, mental-health or AI product. Scoped in the planning sprint, built against acceptance criteria, and released through a managed QA gate.
Scale
$25,000+
Proves: That the product can carry a business
Full custom builds for funded startups and revenue-generating businesses replacing off-the-shelf tools — deeper integrations, multi-platform, the architecture your growth already demands.
Why we never quote cold: every build is routed through the MVP Planning Sprint, the Healthtech Blueprint, or AI/ML Discovery first — fixed price, under two weeks, credited toward the build. It’s not friction. It’s the reason our quotes survive contact with reality, and yours becomes a document instead of a hope.
Specialist capabilities
The features health & fitness products compete on
Wearable integrations
HealthKit, Garmin, Whoop and more — sync your users trust, with dedupe, background delivery and edge cases handled.
The wearables pageComputer vision for fitness
Pose analysis and form feedback, rep counting, food photo recognition, body tracking — scoped through discovery, never hyped.
The computer vision pageChurn prediction & recommendations
Churn models for subscription products, recommendations and forecasting for brands with big catalogs and no personalization.
Scope an ML projectData pipelines & dashboards
For spreadsheet-run gyms and wellness brands: memberships, revenue and attendance from every location in one live view.
Get one view of the numbersWhen the last agency vanished
App / Product Rescue
The app is live. Users are in it. And the people who built it stopped answering email — leaving you with bad reviews mentioning bugs, no updates in months, and no idea what you actually own. You don’t need a rebuild pitch. You need to know what you have.
Days 1–10 — Assess
Full technical assessment: codebase, infrastructure, accounts, dependencies, what's broken, what's salvageable. You get a written fix plan and a quote — yours to execute with us or anyone.
Then — Stabilize
The bleeding stops first: crashes, data loss, the bugs your reviews keep mentioning. Fixed in priority order against the plan, not whack-a-mole.
Ongoing — Maintain
A maintenance retainer from $1,000/mo keeps the app monitored, patched and shipping — so this never happens to you twice.
Healthtech, without the freeze
We architect around the compliance boundary — not through it
Health founders get two bad pitches: agencies that promise to handle compliance they aren’t qualified for, and agencies that refuse the whole project because one future feature might be regulated. There’s a third way.
Prototype on synthetic data
Healthcare and mental-health prototypes ($3,500–$10,000) run on synthetic, non-sensitive data — real enough to test usability, align clinicians and investors, and raise money. Nothing regulated is touched.
Ship the unregulated core
Your MVP builds the journeys that are safely yours to ship, while the roadmap marks exactly where sensitive data, clinical workflows or crisis features begin — each one a gated workstream with a named specialist owner.
The boundary, in writing
We don't certify clinical safety, privacy, security or regulatory compliance — qualified specialists do, and your scope says which ones and when. That sentence has saved our clients more money than any feature we've built.
Questions buyers ask
Before you brief us
Why won't you just give me a quote on a call?
Because a number invented on a call is a guess dressed as a commitment — and it's how founders end up in disputes six months later. Every build here is routed through a planning engagement first: the MVP Planning Sprint, the Healthtech Blueprint, or AI/ML Discovery. Those cost $1,500–$1,999, take under two weeks, are credited toward the build, and produce a quote grounded in a written scope. It's slower by one week and safer by an order of magnitude.
My previous agency disappeared and the app is breaking. Where do I start?
App/Product Rescue: $2,500, ten days. We do a full technical assessment of what you actually have — codebase, infrastructure, accounts, what's salvageable — and hand you a fix plan with a quote. Then you decide: we stabilize and maintain it, another team does, or you rebuild. The assessment is yours either way.
What does $12,000–$25,000 actually buy in an MVP?
A bounded version one that proves the thing your next milestone depends on: a mobile app or web platform with the scoped core journeys built, tested and shipped. The range moves with scope — integrations, AI features and platform count push it up. The planning sprint that precedes it is what makes the number honest, because by then the scope is written down.
Can you build a mental-health or healthcare product without the compliance headaches?
We build around them, deliberately. Prototypes run on synthetic, non-sensitive data — enough to test usability, align stakeholders and raise funding without touching regulated territory. When the roadmap reaches sensitive data, clinical workflows or crisis features, those become specialist-gated workstreams with their own owners. We architect the boundary; we don't certify clinical safety or regulatory compliance, and we put that in writing.
Who maintains the app after launch?
We do, if you want — maintenance retainers start at $1,000/mo and cover monitoring, fixes, dependency updates and releases. Most founders who've been burned before consider this the most important line on the page: the build team staying accountable after launch day is what separates a partner from a vendor.
We're a gym group running on spreadsheets, not a startup. Is this for us?
Yes — data pipelines and dashboards run $999 to $4,000+ and exist precisely for multi-location operators reconciling memberships, revenue and attendance across spreadsheets from three front desks. One view, updated automatically. It's often the fastest payback of anything on this page.
Go deeper
The pages behind the build
Let’s create together
Tell us what you're building — we'll tell you what to prove first
Send the idea, the broken app, or the spreadsheet you're drowning in. You'll get a straight answer about the right starting point, whether that's a prototype, a rescue, or a $249 workshop.