Pricing
What you actually get for $5k, $25k and $100k.
Nearly every studio in health and wellness answers “how much?” with “it depends.” Here is the whole price list instead — every package, every retainer, every deliverable, with what each budget honestly buys and what it does not. Fixed price, published deadline, no hourly billing.
Start small, on purpose
Every engagement can begin with a cheap, useful piece of work rather than a sales call. If we are wrong for you, you find out for $99.
Marketing audit
$99
Ads, funnel, email and search reviewed, with a prioritised roadmap of what is leaking. Yours to execute with or without us.
Details →MVP Planning Sprint
from $1,500
5 days
Scope, backlog, roadmap, architecture options and a real build estimate — credited in full toward the build if you go ahead.
Details →App / Product Rescue
from $2,500
10 days
Full technical assessment of a broken or abandoned app, plus a fix plan and a quote.
Details →The honest version
What each budget genuinely buys
The most useful thing we can tell you is where your number runs out. Each band below lists what it covers and — the part nobody publishes — what it does not.
Under $5,000
A real launch, or the plan that makes one buildable.
What it buys
- A business website or Shopify store, live and converting, with a booking flow wired in
- A full brand identity, or supplement labels and renders across a product line
- An MVP Planning Sprint or Healthtech Blueprint — scope, backlog, architecture and a build estimate you can take anywhere
- A clickable healthcare prototype on synthetic data, enough to test with users or show investors
- An AI receptionist answering the calls your front desk misses
What it does not
- A production mobile app
- Anything touching real patient data end to end
$12,000 – $25,000
A bounded version one, in production, on real devices.
What it buys
- An MVP build: mobile app, web platform, healthtech, mental-health or AI product, scoped in a sprint first
- Two to four wearable platform integrations at $3,500 each — HealthKit, Health Connect, Garmin, Whoop, Fitbit, Oura
- Computer vision for fitness: pose estimation, rep counting and form feedback
- QA, release readiness and an app-store submission that passes first time
What it does not
- Every feature on the list — a sprint exists to decide which ones
- A platform replacing an enterprise SaaS suite
$25,000 – $100,000
A full custom build, plus the year that follows it.
What it buys
- A full custom build for a funded startup or a business replacing off-the-shelf tools
- Multi-platform delivery with integrations, dashboards and an admin surface
- Ongoing app maintenance from $1,000/mo, QA from $799/mo and website care from $299/mo
- Fractional CTO or product leadership alongside the build
What it does not
- A certification. We build HIPAA-aware systems; we do not issue legal sign-off.
Everything, priced
The full price list
Websites & digital presence
Full service page →Sites, stores and booking flows that turn visitors into booked clients.
Landing page
Conversion-focused, single page. $699 with copywriting.
from $499
Business website
5–7 pages on WordPress, Webflow or Framer.
from $1,499
Shopify store
Custom themes from $3,500.
from $1,999
Website redesign
Reusing your existing content.
from $1,199
Membership site
Gated content and payments.
from $1,499
Booking system setup
Wired into your site and Google profile.
from $299
Speed optimisation
$99 quick fix, $399 deep optimisation.
$99 / $399
SEO audit
$299
CRO audit
$399
Site migration
$599
Website care retainer
Updates, security patches, backups, uptime monitoring, speed checks and small content changes. $599/mo for priority turnaround plus ongoing conversion work.
$299/mo
Apps & custom software
Full service page →MVPs, healthtech prototypes, wearable sync and computer vision.
Healthcare / mental-health prototype
Clickable or coded, on synthetic non-sensitive data — for usability testing, stakeholder alignment and fundraising.
from $3,500
MVP build
Mobile app, web platform, healthtech, mental-health or AI product, scoped through a planning sprint and shipped as a bounded version one.
from $12,000
Full custom build
For funded startups and businesses replacing off-the-shelf tools.
from $25,000
App / Product Rescue
from $2,500
10 days
HealthKit, Health Connect, Garmin, Whoop, Fitbit or Oura — built, edge-cased, QA'd on real devices and documented.
from $3,500
After discovery. Pose estimation, form feedback, rep counting, food recognition, body tracking.
from $12,000
Monitoring, fixes, dependency updates and releases for live apps.
from $1,000/mo
AI & automation
Full service page →Front desk, check-ins and back-office work handled without hiring.
AI receptionist / Front Desk AI
Missed-call text-back, FAQs and booking over SMS and WhatsApp for gyms, studios and spas.
from $1,499
Client onboarding, check-ins, FAQs and plan delivery, trained on the coach's own programmes and voice.
from $1,999
21 days
E-commerce AI chatbot
Order status, product questions and subscription support.
from $1,499
Voice AI booking
AI phone answering that checks availability and books appointments.
from $2,499
WhatsApp automation
Reminders, confirmations and automated replies.
from $699
Workflow automation
Per manual process automated end to end.
from $99
Custom GPT / brand assistant
from $499
AI content pipeline
from $799
Dashboards
Metabase or Looker Studio for revenue, bookings and retention.
from $799
AI/ML discovery
Credited toward the project.
from $1,500
5 days
Marketing & growth
Full service page →Claim-safe ads, retention email, local search and funnels.
Paid ads management
Priced by spend across Meta, Google and TikTok. Ad spend billed separately to your own account.
from $599/mo
Klaviyo email flow setup
Welcome, abandonment, post-purchase and winback flows, built and tested.
from $799
Funnel build
Landing page, lead magnet, email sequence and tracking as one system.
from $999
Local SEO / Google Business profile
from $299
Review system setup
A review-generation system your front desk will actually use.
from $299
Marketing audit
$99
Startup positioning
from $499
Go-to-market plan
from $799
Branding & design
Full service page →Identities, labels, renders and the assets a launch actually needs.
Quick logo
Two concepts.
$79
48 hours
Brand kit
Colours, fonts and usage rules around your logo.
from $499
Full brand identity
Strategy-led identity system with the complete file package.
from $1,499
Supplement label design
Print-ready with dielines and correct colour profiles.
from $299
3D product render
Five renders for $999.
from $249
Amazon A+ content
from $399
Pitch deck design
For health-tech founders.
from $499
Product strategy
Full service page →Planning that makes a build estimate real instead of optimistic.
MVP Planning Sprint
Problem definition, user journeys, MVP scope, prioritised backlog, release roadmap, architecture options, risks, acceptance criteria and a build estimate. Credited toward a build.
$1,500
5 days
Healthtech & Mental Health MVP Blueprint
Everything in the sprint plus intended-use boundary, sensitive-data and claims inventory, crisis/clinical dependency map and specialist decision points. Planning, not certification.
$1,999
7 days
Product planning workshop
Plus written notes.
$249
90 minutes
Problem statement & MVP scope
$599
User journeys & flow maps
$399
Feature prioritisation & release roadmap
$499
PRD / requirements document
$799
Technical discovery & architecture options
$999
Analytics & measurement plan
$499
Fractional product planning
from $1,500/mo
Fractional CTO
from $2,000/mo
QA & release
Full service page →Test cycles, device matrices and an honest go/no-go call.
QA & Release Readiness
Test strategy, critical journeys, exploratory testing, device/browser matrix, prioritised defect report, regression checklist and a written go/no-go recommendation.
$999
7 days
QA smoke test
$99
Exploratory QA cycle
$499
Regression cycle
$599
App-store release readiness
$599
Ongoing QA & release management
from $799/mo
Bundles
Packaged by who you are
The same work, grouped into the combinations each business type usually needs first.
- Coach Launch$999 · 10 days
- Coach Pro$1,999 · 14 days
- Client Machine$2,499 · 14 days
- AI Coach Assistant$1,999 · 21 days
- Local Domination$999 · 10 days
- Front Desk AI$1,499
- Studio Launch$1,999 · 21 days
- Member Machine$2,499 · 14 days
- Brand in a Box$1,499 · 14 days
- Listing Overhaul$999 · 10 days
- Store Launch$2,499 · 21 days
- Retention Engine$1,499 · 14 days
- MVP Planning Sprint$1,500 · 5 days
- Healthtech MVP Blueprint$1,999 · 7 days
- App Rescue$2,500 · 10 days
- QA & Release Readiness$999 · 7 days
- Launch Foundation$1,499 · 10 days
- AI/ML Discovery$1,500 · 5 days
- Creator Kit$999 · 10 days
- Course Launch$1,999 · 21 days
- Content Engine setup$999 · 14 days
Questions about the price
Is the price really fixed?
Yes. Each package has a published price and a deadline. Scope changes are quoted before work starts, not invoiced after. There is no hourly billing.
Why are these so far below what agencies quote for a health app?
Most six-figure quotes bundle a discovery phase, an account layer and a delivery org you never meet. We scope in a five-day sprint, price the bounded version, and put one senior team on it. When a project genuinely needs $100k of work, we say so — the full custom build tier starts at $25,000 and scales with scope.
What is not included?
Third-party costs are yours and billed to your own accounts: ad spend, app-store fees, hosting, API and data licences, and any clinical or legal review. We tell you the expected range for these during planning rather than after launch.
Do you handle HIPAA and regulated health data?
We build HIPAA-aware, compliance-conscious systems and map sensitive-data, claims and clinical boundaries during planning. We do not issue certifications or legal sign-off, and no price on this page should be read as buying one.
How fast do packages deliver?
Most deliver in 5 to 21 days. Planning sprints are 5–7 days. MVP builds are scoped in a sprint first, so the timeline quoted is real rather than optimistic.
What happens after launch?
Website care from $299/mo, app maintenance from $1,000/mo, ongoing QA from $799/mo. All cancel on monthly cycles.
Let’s create together
Tell us the problem. Get a package, a price and a date.
Usually within one business day — and if the honest answer is that you do not need us yet, we will say that instead.