Web design & development for wellness businesses
Your website is your best salesperson or your biggest leak
A good site books the class, starts the subscription or captures the lead while you’re coaching, treating, shipping or sleeping. A bad one loads slowly, buries the button and sends visitors to a competitor. We build the first kind for wellness businesses, at fixed prices with deadlines.
The 3-second test
Nobody waits for a wellness website
Your visitor is on a phone, between things: leaving the gym, waiting for a coffee, half-watching a stroller. If the page hasn’t painted in about three seconds, they’re back on Google tapping the next result, which is right there.
Speed matters beyond that first visit too: it’s a Google ranking factor, it lowers your ad costs by improving landing-page quality, and it’s the first impression that decides whether your brand work ever gets seen.
Speed fix, or your money back
If your site takes more than 3 seconds to load, we fix the common culprits: oversized images, plugin bloat, missing caching. If we can’t make it meaningfully faster, you don’t pay.
Deep optimization
Scripts, hosting, render-blocking resources and Core Web Vitals. This is the full treatment for sites where every visit is worth money, like stores and ad-driven funnels.
The anatomy of a wellness website
Every wellness website has one main job
A common mistake in this industry is a site that only describes the business. What it should do depends on what you sell.
Schedule visible without a PDF download, intro offer above the fold, and booking that works from the Google listing to the confirmation text. If a prospect has to call to find out class times, the site has already failed.
Typical build
Business website $1,499 + booking setup $299
A Shopify store where subscribe-and-save is the default path, product pages carry your substantiated claims credibly, and checkout doesn't leak on mobile, where most of your buyers are.
Typical build
Shopify store $1,999 (custom theme $3,500+)
One page that moves a follower from Instagram to your email list to a consult call. Lead magnet, application form and calendar turn it into a funnel that looks like a website, because “DM me to start” doesn't scale.
Typical build
Landing page $499–$699 + lead capture wiring
Explain a complex product in one scroll, look credible to users and investors on the same page, and capture qualified signups. The page changes as your positioning does.
Typical build
Landing page $499–$699, grown with your roadmap
A home base that outgrows the Linktree: media kit for sponsors, course checkout for your audience, and a membership area for your community, all under your own domain.
Typical build
Membership site $1,499 + course platform setup
Already have a site?
Fix what you have before you rebuild
Plenty of underperforming wellness sites need a diagnosis and a targeted repair. These are the four we reach for before anyone says “rebuild.”
Website redesign
Your content is fine, but your site looks like 2018 and behaves worse on a phone. We redesign around what you already have (pages, copy, photos), so you only pay for what needs changing.
SEO audit
Why you don't show up when someone searches what you do: technical issues, missing pages and weak local signals, delivered as a prioritized list.
CRO audit
For sites with steady traffic and disappointing sales. We walk your funnel like a skeptical first-time visitor and show you where people give up and what to change.
Site migration
Moving platform or host without losing your rankings, redirects or sanity. Teams tend to put it off until it's urgent; we do it cleanly, off-hours, with rollback plans.
After launch
Websites rot unless someone is paid to stop it
After launch, plugins age, speed decays, security holes appear and links die. None of it announces itself, and it costs you bookings until someone notices. On the care retainer, that someone is us.
Plugins & platform updates. Skip them and you're one WordPress update away from a white screen during your busiest week.
Speed decay. Sites get slower as content piles up. Nobody notices day to day until the 3-second test starts failing again.
Security & backups. Wellness sites collect names, emails and payment details. An unpatched site puts that data at risk.
Dead links & stale content. Last year's pricing, a coach who left, a class that no longer runs. Each stale detail tells visitors nobody is maintaining the site.
Website care
$299/moUpdates, security patches, daily backups, uptime monitoring, monthly speed checks and small content changes. Every live site needs this baseline, and for small studios it doubles as the whole technical department.
Care plus
$599/moEverything in care, plus priority turnaround and ongoing conversion improvements. For supplement stores and booking-driven businesses where the website is the revenue, so an hour of downtime turns into a refund queue.
Once the site is holding its weight, most clients start pointing traffic at it, which is where marketing & growth picks up.
FAQ
Website cost and platform questions
How much does a website cost, all-in?
A landing page is $499 ($699 if we write the copy). A 5–7 page business website is $1,499. A Shopify store is $1,999, or $3,500+ for a fully custom theme. A redesign that reuses your existing content is $1,199. Every quote is fixed before we start, and the invoice matches it. Hosting and any paid plugins or platform fees are billed to you directly at cost, with no markup.
Which platforms do you build on?
WordPress, Webflow or Framer for business sites, Shopify for stores, and the right membership or booking stack for your business: Mindbody or Glofox for studios, Trainerize or Everfit for coaches, Kajabi or Skool for course creators. We pick the platform your team can run day to day.
My site feels slow. Do I need a rebuild?
Usually not. Our $99 speed fix handles the common culprits (oversized images, bloated plugins, bad caching), and if we can't make a meaningful improvement, you don't pay. The $399 deep optimization goes further into scripts, hosting and rendering. A rebuild is the answer only when the foundation itself is the problem.
Can you connect our booking system, payments and email?
Yes, and that wiring is most of the value. Booking system setup is $299, and every site we build ships with payments, forms and your email platform connected and tested. A beautiful site where the Book button opens an empty calendar loses you the booking.
What does the care retainer cover?
At $299/mo: updates, security patches, backups, uptime monitoring, speed checks and small content changes, the routine work that keeps a site running. The $599/mo plus tier adds priority turnaround and ongoing improvements, and is built for businesses whose website is their main sales channel. You email a person, and there's no support ticket queue.
We already have traffic but no sales. Can you find out why?
The CRO audit ($399) is built for this. We walk your funnel the way a first-time visitor does and report where people drop off and why. Pair it with an SEO audit ($299) if the problem is that the right people aren't arriving in the first place. Both come with a prioritized fix list you can hand to any developer.
Who we build these for
See the full picture for your business
Work with us
Get the free 10-minute teardown
Send us your URL and we'll record a personal video walking through your site as a first-time visitor would, ending with what we'd fix first.