Email retention on Klaviyo
Klaviyo flows that bring customers back for the second order
Plenty of wellness stores have Klaviyo connected and a welcome email running, and nothing after that. We build the four flows that do the patient follow-up work: welcome, abandonment, post-purchase and winback. Each one is written around your products and how often people reorder, checked for claims, and tested before it goes live.
What you get
What’s included
Welcome flow
Introduces new subscribers to the brand, tells them what to try first and why, and moves them toward a first order.
Abandonment flows
Browse and cart recovery for people who looked at a product or added it to their cart and then left.
Post-purchase flow
How to use what they bought, what to expect, and a reorder prompt timed to when a pack usually runs out.
Winback flow
A sequence for lapsed customers that gives them a reason to come back other than a bigger discount.
Claim check on every email
Each email is checked against the claims you can substantiate before it ships.
Templates in your brand
Email designs that match your store, with layouts that read well on a phone.
End-to-end testing
Triggers, timing, links, discount codes and conditional paths tested before any flow is switched on.
A good fit if
- Supplement and DTC wellness brands, where repeat orders carry the margin
- Shopify stores with Klaviyo installed but only a welcome email switched on
- Med spas and studios that want follow-ups timed to the treatment or class cycle
- Coaches and creators selling programs who lose most visitors after one look
Not included
- Campaign sends and newsletters. Ongoing email work is a monthly retainer.
- SMS and loyalty. Those come with the Retention Engine package for supplement brands.
- Your Klaviyo subscription, which you pay Klaviyo for directly.
- Store design or development. If the store needs work first, that's a separate Shopify project.
How it runs
From kickoff to handover
- Step 1
Review
We look at your store, products, existing flows, list and how often customers reorder.
- Step 2
Map the flows
We agree the triggers, timing and offers for each flow, and collect the product claims you can support.
- Step 3
Write and build
Copy, design and flow logic built inside your own Klaviyo account.
- Step 4
Test and launch
Every path is tested with real triggers, then switched on. You get a walkthrough of what each flow does and which numbers to watch.
Questions
Questions about Klaviyo email flow setup
We already use Klaviyo. What would this change?
Most accounts we look at run a welcome email and little else: no browse or cart recovery, no post-purchase education, no winback. We build those around your products and reorder cycle, and tighten the welcome flow you already have.
When do the flows start paying back?
As soon as they're live on real traffic, because they work on people who already visited or bought. How much they return depends on your traffic and list size, so we set you up to watch revenue per email rather than open rates.
Can the emails explain what our supplement does?
Yes, inside the claims you can substantiate. You supply the claims your team can back up, and we write the education and story around them. We won't add benefits your evidence doesn't support, because one risky email can undo a year of careful positioning.
Does this include SMS?
No. This setup covers the four core email flows. SMS, loyalty and a full flow rebuild are part of the Retention Engine package for supplement brands.
What happens after the flows are live?
They run on their own. If you want campaigns, segmentation and ongoing testing handled for you, our email retainers run from $599 to $999 a month.
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Work with us
Ready to start Klaviyo email flow setup?
Tell us about your business. We'll confirm the scope and send you a start date.