One-time build
A funnel that gives every click somewhere to land and a follow-up
A funnel build gives your Instagram or ad traffic a next step. You get a landing page with a single job, a lead magnet worth trading an email for, an email sequence for people who aren't ready yet, and tracking that shows what each lead costs.
What you get
What’s included
Landing page
A single page for one offer with one action, written and designed for the traffic you'll send to it and quick to load on a phone.
Lead magnet
A starter plan, guide, checklist or class pass that people want enough to give an email for. You bring the expertise; we shape it and design it to match the page.
Email sequence
A follow-up sequence that answers common objections and moves leads toward a call, a booking or a purchase.
Tracking
Pixel, conversion events and analytics set up so every lead can be traced back to where it came from.
Everything connected
Form, email tool and booking calendar or checkout wired together, then tested end to end with test leads.
Claim-checked copy
Page and emails written to the claims you can support, so the same funnel can carry paid traffic without tripping ad review.
A good fit if
- Fitness coaches selling through Instagram and DMs who want leads coming in without a manual chat each time
- Studios launching an intro offer or a challenge with a start date
- Wellness brands about to run paid ads with nowhere proper to send the clicks
- Creators with an audience and a program to sell
Not included
- Ads management and ad spend. Managed ads are a separate monthly service, billed to your own ad account.
- Ad creatives and CRM setup. Those come with the larger Client Machine package for coaches.
- A full website. This is a focused funnel, and a business website is a separate build.
How it runs
From kickoff to handover
- Step 1
Pin down the offer
We agree who the funnel is for, what you're offering and what a lead should do next: book a call, claim a pass or buy.
- Step 2
Write
Page copy, the lead magnet outline and the email sequence drafted for your review and checked for claims.
- Step 3
Build and connect
Page built, lead magnet designed, emails loaded, tracking installed and every tool connected.
- Step 4
Test and hand over
Test leads go through every path. Then you get the logins and a walkthrough of how it all fits together.
Questions
Questions about Funnel build
Why not send traffic to our homepage?
A homepage is built to explain everything about your business, so it rarely gets one specific action taken. A page with one job converts better, and when it doesn't, it's obvious what to change.
What makes a good lead magnet for a fitness or wellness audience?
Something specific and quick to use: a starter plan, a shopping list, a first class on the house, a short challenge. We pick one that leads naturally into what you sell, so the people who download it are likely buyers.
Which tools do you build it in?
Where possible, the tools you already pay for, so you aren't adding subscriptions. If you don't have an email tool or page builder yet, we'll recommend one that fits your size and budget.
Will you run ads to it as well?
We can, as a separate monthly service with spend billed to your own ad account. You can also launch on organic traffic first and add paid traffic once the page is converting.
How is this different from the Client Machine package?
Client Machine is the bigger coach package. It includes everything here plus ad creatives and a CRM. The funnel build suits you if you already have creative and a way to manage leads, or you'd rather start smaller.
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Ready to start Funnel build?
Tell us about your business. We'll confirm the scope and send you a start date.