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Resources

Insights & tools

Practical writing and 10 free calculators — everything we know about building for health, wellness and fitness, in one place.

Blog

Notes from the team on building, shipping and maintaining real software.

Free tools

10 calculators and checklists built from published prices — build vs. buy, retention, missed calls, HIPAA and app cost estimates. No email gate.

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Every free tool

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Gym Software Cost CalculatorBuild vs. buy, priced over real years

Med Spa Software Cost CalculatorThe same math, for booking and front-desk platforms

HIPAA Compliance Checklist15 questions, 7 categories, one honest score

Fitness App Cost CalculatorReal prices, honest range

Telehealth App Cost CalculatorEHR integration, licensure and e-prescribing, priced honestly

Gym Member Retention & LTV CalculatorWhat one point of churn is costing you

Missed Call Revenue CalculatorWhat the phone ringing out costs you a year

Personal Trainer App Cost CalculatorSeat fees grow every time you do

Wearable Integration Cost Calculator$3,500 a platform, and what makes it hard

Corporate Wellness ROI CalculatorYour assumptions, made arithmetic