Build vs. buy gym software, priced over real years
Every SaaS price here is Mindbody, PushPress or Trainerize’s own published starting price. Every build price is one Zee Palm publishes. Pick your locations and platform to see the real total over 1, 3 or 5 years, and the month it actually breaks even — if it does.
3-year total, 1 location
Own it (custom build)
$50,298
Rent it (PushPress)
$8,928
PushPress at this scope costs about the same as our own maintenance retainer alone, so this comparison never crosses over on price. Renting is the cheaper call unless you value owning the platform outright.
- MVP build floor
- $12,000
- Dashboards
- $799
- AI receptionist
- $1,499
- Maintenance, 3 years at $1,000/mo
- $36,000
PushPress, $248/mo
$248 × 36 mo
This comparison excludes
- Per-booking or payment-processing fees either path may charge
- Migration effort moving members and history off your current system
- Vendor feature updates you would stop receiving automatically after a custom build
- Support and account-management time, which a SaaS subscription bundles in
An estimate, not a quote. Vendor prices are each company’s own published starting price and can change without notice. Our numbers come from a five-day planning sprint at $1,500, credited in full toward the build.
Before you decide
What the total-cost number doesn’t say on its own
A break-even month is the start of the decision, not the end of it. Four things worth weighing alongside the number above.
Locations change the shape of the build
One location is a bounded member-app MVP. More than one moves the floor to a full platform, because door access, memberships, billing and reporting genuinely behave differently once they have to reconcile across sites rather than live in one.
Per-location fees compound quietly
A $99/mo starter plan looks nothing like $99, four times, every month, for as long as you operate four locations. SaaS pricing is deliberately easy to underestimate over a multi-year horizon, which is exactly why this calculator projects it out rather than showing one month.
Ownership has a real cost too
A custom platform means you carry the maintenance, the security patching and the decision to add every future feature yourself, or under a retainer. That is not free, and this calculator prices it in rather than pretending owning software is a one-time cost.
Renting is often the right call
If you're a single location still finding product-market fit, a $99–$229/mo platform is very likely cheaper and lower-risk than a build. This tool exists to show you the crossover, not to talk everyone into building.
Methodology
Exactly how the break-even month is calculated
The build side is arithmetic: the published floor for your location count, plus any add-ons you selected, plus our $1,000/mo maintenance retainer running for every month of the window you picked. One location prices from the $12,000 member-app MVP floor; more than one prices from the $25,000 full-platform floor, which is the same tier break the service page itself uses.
The rental side multiplies the vendor’s own published monthly price by your location count where the vendor prices per location, or leaves it flat where the vendor prices by client count instead, plus the branded-app add-on if you turned it on. All three numbers were read from Mindbody, PushPress and Trainerize’s own pricing pages on 8 Sep 2026 and are dated for exactly that reason: vendor pricing changes without notice, and a number frozen from months ago is worse than an honestly dated one.
The break-even month solves for where the two lines cross: the point at which the rental total, still accruing every month, exceeds the one-time build cost plus the maintenance that has run since. If your rental bill is at or below what our own maintenance retainer costs on its own, the lines never cross, and the calculator says so rather than showing a number that doesn’t mean anything.
The unprofitable advice: if you are one location and still filling classes, renting is very likely the right call — do not let a sales conversation talk you into a build you will not clear the cost of for years. This tool exists to show you the real crossover, including the times it says “not yet.”
Build vs. buy questions
What gym and studio operators ask
Is it actually cheaper to build custom gym software?
Only past a break-even point, and this calculator shows you exactly where that is for your numbers. A single-location gym on a $99/mo starter plan rarely clears the $12,000 MVP floor within a few years. A four-location operator paying per-location fees on top of a branded-app add-on can cross over inside 18 months. The math depends on locations, the platform you're renting and how many years you run it.
Why don't you include Glofox's price in the comparison?
Because Glofox doesn't publish one. Every other number on this page is read directly from a vendor's own public pricing page, and we're not willing to invent a figure for the one that doesn't show its hand. If Glofox is what you run today, treat quote-only pricing as a signal in itself: vendors rarely gate a price that undercuts the competition.
What does a SaaS platform give you that a custom build doesn't?
Continuous feature updates you don't pay for individually, a support team, and no engineering risk if something breaks at 2am. For a single location just finding its feet, that trade is usually the right one. Custom software makes sense once you're paying repeatedly for features you don't use to reach the two or three you do, or once per-location and per-seat fees start compounding across sites.
Does the custom build number include ongoing costs?
Yes. The build total in this calculator already includes our own maintenance retainer at $1,000/mo for every year you project, which is the fair comparison against a SaaS subscription you pay every month regardless. What it does not include is payment-processing fees, migration effort, or the account-management time a SaaS subscription bundles in — see the exclusions list under the result.
Is this a quote?
No. It's a planning estimate built from our own published floor prices and each vendor's own published starting price. The real number for your build comes from a $1,500 five-day MVP Planning Sprint, credited in full toward the build if you go ahead.
Next steps
Turn the comparison into a plan
Let’s create together
Send us your locations and platform and we'll tell you if it's right
Paste in what this calculator gave you. We'll come back with what a version one should actually contain, a fixed price and a date — usually within one business day.