For funded startups and established brands
A complete brand identity, from positioning to the final file package
When the brand has to work on packaging, in ads and in front of investors, a logo and a palette won't stretch far enough. The full identity starts with positioning, builds the visual system on top of it, and ends with every format you'll be asked for. Most projects run two to three weeks, depending on rounds.
What you get
What’s included
Positioning
Who you serve, what you want to be known for and how you differ from the brands next to you on the shelf or in the app store, written down so every visual decision can be checked against it.
Logo and logo system
A primary logo plus the variations you'll need for small spaces, packaging and dark backgrounds.
Color and typography
A palette and type system chosen for your category and checked on screen and in print.
Visual language
Rules for imagery, icons, patterns and layout, so new work stays recognizable long after the first designer has moved on.
Brand guidelines
A written guide with usage rules and examples, ready to hand to agencies, printers, developers and new hires.
The complete file package
Every logo version and core asset in the formats printers, developers and ad platforms ask for, with organized source files.
A good fit if
- Funded health-tech startups preparing a launch or a raise
- Established supplement brands whose look no longer matches the quality of the product
- Gyms and studios rebranding or opening a second location
- Founders who want packaging, ads, the website and the deck to come from one system
Not included
- Supplement labels and packaging artwork, which are priced per SKU or per pack
- Website design and build
- Naming and trademark clearance
- Pitch deck design, a separate package that can use the new identity
How it runs
From kickoff to handover
- Step 1
Discovery
A working session on your customers, competitors and where the brand will appear first. We write it up as a short positioning summary for you to approve.
- Step 2
Identity directions
We present directions built from the positioning, each shown on applications such as a label, an ad and a web page.
- Step 3
Refinement
You choose a direction and we refine it through the rounds agreed at the start.
- Step 4
System and guidelines
We build out the full system and write the guidelines around it.
- Step 5
Handover
You receive the complete file package, organized so your team or your next agency can build on it.
Questions
Questions about Full brand identity
How is this different from the Brand kit?
The Brand kit organizes colors, fonts and rules around a logo you're keeping. The full identity starts with positioning and builds a new system from it, logo included if you need one. Pick the identity when the way you look has to change, and the kit when it only has to become consistent.
We're pre-launch. Is a full identity too early?
Not if you're raising, or if you're asking people to put your product in their body. Investors and shoppers often judge credibility by how you look before they read the details. If you're still testing the idea, the Quick logo is a cheaper way to start.
Can you refresh our brand without losing the recognition we've built?
Yes. We start by working out what customers already recognize, usually a color, a symbol or the way the name is set, and agree with you what stays before anything else changes.
How many directions and rounds are included?
We agree the number of directions and refinement rounds in writing before we start, along with the deadline. Extra rounds can move the timeline, and we'll tell you before that happens.
Will the identity work on supplement packaging?
It's designed to be packaging-ready. If you order labels from us as well, the label work uses the system directly, so flavor variants look like one family from the first SKU.
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Ready to start Full brand identity?
Tell us about your business. We'll confirm the scope and send you a start date.