Problem #1
Week-two churn
Users install with motivation and vanish by day fourteen. Without habit loops, progress feedback and re-engagement, acquisition spend never pays back.
Fitness software
Fitness apps people actually stick with
Downloads are vanity. Retained, paying members are the business. We build fitness products with habit loops, reliable wearable data and subscription revenue engineered in — so week-two churn stops eating your growth.
Day 30
Retention by design
Wearables
HealthKit + Google Fit
Subscriptions
Revenue built in
Scale
From launch to millions
Who we build for
Operators and founders turning workouts into recurring revenue.
Fitness app founders
Consumer fitness startups that need a launch-ready app with the retention and monetization mechanics investors and users expect.
Studios & gym chains
Multi-location operators replacing off-the-shelf booking apps with branded experiences that drive membership and reduce no-shows.
Coaches & training businesses
Personal trainers and coaching brands scaling beyond 1:1 with coach-client portals, programming and progress tracking.
Connected equipment brands
Hardware companies that need the app, sensor sync and content platform that make their equipment worth the premium.
The problem
Why fitness apps flatline
The reasons great fitness ideas leak users and revenue.
Problem #2
Wearable data you can't trust
Flaky HealthKit and Google Fit syncing produces wrong steps, missed workouts and broken streaks — and nothing kills a fitness app faster than numbers users don't believe.
Problem #3
Monetization as an afterthought
Subscriptions, trials and paywalls bolted on late convert badly and leak revenue. The money model has to be part of the product, not a plugin.
What we build
The full fitness product, engineered for engagement and revenue.
Fitness & workout apps
Follow-along workouts, programming and progress tracking with the polish and speed that keep people opening the app daily.
Wearable & health sync
Reliable Apple Health, Google Fit and device integration so steps, heart rate and activity are accurate and trusted.
Retention & habit loops
Streaks, milestones, rewards and smart notifications engineered to build habits — the difference between a download and a member.
Subscriptions & monetization
Trials, paywalls and subscription flows built for conversion, with the analytics to actually tune LTV and churn.
Coach & studio platforms
Coach-client portals, class booking and multi-location management for training businesses and gym chains.
AI coaching & personalization
Adaptive plans, form feedback and personalized recommendations that make each user feel like the app was built for them.
Selected work
Shipped in fitness, live in the world
What you actually get
The outcomes that separate a fitness app from a fitness business.
Sticky
Retention mechanics
Habit loops and progress feedback designed to keep users past the drop-off cliff.
Recurring
Subscription revenue
Monetization built into the product, tuned for trial conversion and lower churn.
Trusted
Wearable data
Accurate, reliable health syncing users believe — the foundation everything else sits on.
The process
How we ship fitness products
Define the loopDesign & buildMeasure & tuneScale & maintain
01
Define the loop
Retention before features
We start with the core habit loop and the money model — what brings users back and what makes them pay — then design the product around it.
02
Design & build
Fast, polished, native-feeling
We ship a fast, beautiful app with reliable wearable sync and subscriptions wired in, moving from design to store-ready build without cutting corners.
03
Measure & tune
Grow what works
We instrument retention, conversion and engagement, then iterate on the levers that actually move LTV and churn using real data.
04
Scale & maintain
Ready for the spike
New Year's Day and viral moments break fragile apps. We keep yours fast and stable through the surges that make or break the year.
Built for engagement and scale
The integrations and tooling that make fitness products sticky and profitable.
Apple HealthKitGoogle FitApple WatchFitbitStripeRevenueCatFirebaseSupabaseMixpanelBrazeOpenAIReact Native
What clients say
In their own words
Retention was the whole conversation, from day one. Our day-30 numbers are the reason our last raise closed.
The wearable syncing finally just works. Our support queue used to be nothing but 'my steps are wrong.'
They shipped our subscription flow to convert, not just to exist. Trial-to-paid jumped in the first month.
Common questions
The questions buyers actually ask
Can you integrate Apple Watch, Fitbit and other wearables reliably?
Yes. Reliable HealthKit, Google Fit and device syncing is one of our specialties — accurate activity, heart rate and workout data is the foundation of a fitness app users trust.
How do you actually improve retention?
We design the core habit loop first — progress feedback, streaks, milestones, rewards and well-timed re-engagement — then instrument everything so we can tune what keeps users coming back.
Can you build in subscriptions and paywalls?
Yes. We build trial, paywall and subscription flows (Stripe, RevenueCat, App Store / Play billing) designed for conversion, with analytics to optimize LTV and churn.
Do you build native or cross-platform?
Both. We choose based on your device and performance needs, budget and long-term maintenance — for most fitness apps a well-built cross-platform app ships faster without compromising feel.
Let’s create together
Ready to build a fitness app members keep?
Tell us your audience and business model. We'll show you where retention and revenue are leaking and how to build them in.