Problem #1
Motivation fades, fast
Motivation drops off quickly. Without behavior-change design and gentle re-engagement, users drift away within weeks and the subscription lapses.
Wellness software
Wellness products that change behavior
A wellness product only helps the people who keep using it. We build mindfulness, nutrition, mental-health and habit products with behavior-change science, personalization and subscription revenue designed in, on foundations that respect how sensitive this data is.
Habits
Behavior-change design
Personalization
Adaptive journeys
Privacy
BAA where PHI applies
Subscriptions
Stripe + RevenueCat
Who we build for
Brands and teams turning wellbeing into lasting engagement.
Wellness & mental health startups
Founders building mindfulness, sleep, journaling or mental-health products that need behavior-change mechanics as well as content.
Coaches & wellness brands
Nutrition, health-coaching and DTC wellness businesses scaling client relationships into an engaging, monetizable product.
Corporate wellness teams
HR and benefits teams that need challenge platforms and engagement programs employees take part in.
Content & community platforms
Brands turning classes, programs and community into subscription products with retention and recurring revenue.
The problem
Why wellness apps get uninstalled
The gap between a feel-good idea and a lasting habit.
Problem #2
One-size-fits-none content
Generic programs feel irrelevant. Without personalization, users don't see themselves in the product and stop opening it.
Problem #3
Trust is fragile
Mood, health and habit data is intimate. A clumsy privacy story or a leaky architecture is a compliance risk, and it costs the trust wellness products depend on.
What we build
Wellness products designed for engagement, outcomes and trust.
Mindfulness & mental health apps
Meditation, sleep, journaling and mood-tracking experiences with calm, frictionless UX that fits into daily life.
Nutrition & habit products
Meal planning, habit tracking and coaching apps that turn good intentions into routines people keep.
Personalization engines
Recommendation and adaptive-journey systems so each user gets a program that feels made for them.
Engagement & retention
Streaks, nudges, progress and reflection loops grounded in behavior-change science, designed to support wellbeing instead of exploiting it.
Corporate wellness platforms
Challenge platforms, team dashboards and engagement programs that raise participation across a workforce.
Subscriptions & content
Content delivery, memberships and subscription flows that turn programs and community into recurring revenue.
Selected work
Shipped in wellness, live in the world
What's included
Part of every wellness product we ship.
Habit design
Behavior change
Engagement loops grounded in behavior-change design, so the habit outlasts the first few weeks.
Personalization
Tailored to each user
Recommendations and adaptive journeys based on each user's goals, history and preferences.
Privacy
Privacy-first
Data minimization and access controls built for sensitive wellbeing data.
The process
How we ship wellness products
Understand the behaviorDesign & buildMeasure outcomesNurture & grow
01
Understand the behavior
What change are we driving?
We define the behavior you're helping people build and the moments that matter, then design the product around forming and keeping that habit.
02
Design & build
Low friction, private by default
We build a calm, low-friction experience with personalization and privacy-first foundations, and move quickly while keeping user data protected.
03
Measure outcomes
Prove it works
We instrument adherence, engagement and outcomes, so you can show users and buyers the impact and steer the roadmap with data.
04
Nurture & grow
Long-term wellbeing
We keep improving the product as your community grows, tuning the loops and content that sustain engagement over the long haul.
Built for engagement and trust
The integrations and tooling behind wellness products people stay with.
Apple HealthGoogle FitStripeRevenueCatFirebaseSupabaseMixpanelBrazeOpenAITwilioContentfulReact Native
Privacy-first architecture and careful handling of sensitive wellbeing data.
What clients say
In their own words
They designed for the habit, not the download. Our 90-day retention is why our subscription numbers finally make sense.
The personalization made the product feel one-to-one. Engagement went up the week we shipped it.
Our enterprise wellness buyers care about privacy first. Zee Palm gave us a data story we could stand behind.
Common questions
What buyers ask us
How do you design for long-term engagement?
We start from the behavior you're helping people build and apply behavior-change design (cues, progress, reflection and gentle nudges), then measure adherence so we can keep improving what makes wellbeing stick.
Can you build personalization into the experience?
Yes. We build recommendation and adaptive-journey systems so each user gets a program tailored to their goals, history and preferences.
How do you handle sensitive health and wellbeing data?
With privacy-first architecture, careful data minimization and access controls. Where products touch protected health information, we build to HIPAA-aware standards and can sign a BAA.
Can you support subscriptions and corporate wellness models?
Yes. We build consumer subscription products (content, memberships, trials) as well as B2B2C corporate wellness platforms with challenges, team dashboards and engagement programs.
Work with us
Building a wellness product people stay with?
Start with the habit you want people to build and who they are. We'll help you plan the engagement, personalization and subscription model around it.