For supplement brands on Amazon
Make your listing look as good as the formula in the bottle
Shoppers can't taste your product or read your certificate of analysis from a thumbnail. They decide from the images, the A+ content and the first few bullet points. Listing Overhaul rebuilds all of that for two products: a full image stack, A+ content designed and written, copy rebuilt around benefits and proof, and 3D renders that hold it together. We work only from claims you can already back up.
What you get
What’s included
Full listing image stack for 2 products
A main image plus the full set of secondary images for each product: benefit infographics with one idea per image, and images that show what's inside and how to take it.
A+ content, designed and written
The module stack below the fold for both products: your story, your process, your testing and a comparison across your own product line.
Listing copy rebuilt
Title, bullet points and description rewritten to lead with what the product does for the buyer and the proof you have, in plain words a shopper reads at a glance.
3D product renders
Sharp, consistent renders of both products that anchor the image stack and A+ modules, and that you can reuse on your own store and in ads.
A good fit if
- Your main image is one bottle on a white background, and the rest of the stack repeats it.
- Your bullet points list ingredients and leave shoppers to work out why they should care.
- You have no A+ content, or the A+ you have was put together in a hurry at launch.
- Brands with weaker formulas outsell you on page one because their listings look more trustworthy.
Not included
- Amazon PPC or any ongoing ad management.
- New health claims. We present the substantiated claims you give us, and claim review stays with your regulatory advisor.
- Seller Central account issues, suspensions, inventory or pricing.
- Label or packaging redesign. If the label is the problem, start with Brand in a Box.
- Products beyond the two in scope.
How it runs
From kickoff to handover
- Step 1
Listing review
We benchmark both listings against the strongest ones in your category and agree which proof points we can use, based on what you can document.
- Step 2
Renders and copy
We build the 3D renders and rewrite the title, bullets and description, so the images and the text make the same case.
- Step 3
Image stack and A+
We design every listing image and the A+ modules from the renders and approved copy, and you review them before anything is final.
- Step 4
Handover
You get final images, A+ modules and copy for both products, sized and ready to publish to your listings.
Questions
Questions about Listing Overhaul
Which two products should we pick?
Usually your best seller and the product you most want to grow. Two products are enough to set a visual system (render style, infographic layout, A+ structure) that the rest of your catalog can follow later.
Will this raise our conversion rate?
We can't promise a number. What we change are the things shoppers use to decide: the main image, the first few images in the stack, the bullets and the A+ content. Note your conversion rate before the new listing goes live so you can measure the change yourself.
Our product is third-party tested. Can you make more of that?
Yes, if you can document it. Testing, certifications you hold and how you source ingredients are the proof the image stack and A+ content should put in front of shoppers. We won't add claims you can't support, and we'll flag wording that reads as risky.
Do we need a photoshoot first?
No. The 3D renders cover the main image and most of the stack. If your product sells on texture, like gummies or a powder, a few photos can sit alongside the renders, but you'd arrange that shoot separately.
Can we use the new assets on our Shopify store?
The renders, infographics and copy carry over to a Shopify product page. The A+ module stack is built for Amazon's format. If you want the store itself built, that's Store Launch.
More from Supplement Brands
Keep exploring
Often paired with this
Work with us
Ready to start Listing Overhaul?
Tell us about your business. We'll confirm the scope and send you a start date.