For fitness coaches running ads
A paid ads funnel that shows what each booked call costs you
Boosted posts send people to your profile, and most of them scroll away. Client Machine builds the path from ad click to booked call: a landing page around one offer, a lead magnet, an email sequence that warms leads up, ad creatives designed for the click, and tracking connected to a CRM. When it's live, you can see your cost per booked call instead of guessing from likes.
What you get
What’s included
Landing page for one offer
A page built around a single offer with one action on it, either booking a call or claiming the free resource, and no other links to pull people away.
Lead magnet
A free resource matched to the offer, so people who aren't ready to book still leave their email.
Email sequence
Automated emails that build trust with new leads and bring them back to book a call.
Ad creatives
Ad images and copy designed to earn the click and send people to the landing page, written within ad platform rules on health claims.
Tracking
Tracking from ad click to booked call, so you can see what you spent to get each call on your calendar.
CRM setup
Every lead lands in one CRM with where they came from and what they did next, so follow-up doesn't depend on your memory.
A good fit if
- You run ads to your Instagram profile and most of the leads are junk
- You boost posts and can't tell whether a single client came from them
- You have one clear offer and want to put paid traffic behind it
- Your leads are spread across DMs, notes and a spreadsheet
Not included
- Ad spend, which you pay to the ad platform from your own account
- Running and adjusting the ads month to month (available as an ongoing ads retainer)
- A full website, logo or brand kit (see Coach Launch or Coach Pro)
- Answering leads' questions for you (see AI Coach Assistant)
How it runs
From kickoff to handover
- Step 1
Pick the offer
We agree the one offer the funnel sells, who it's for and what the lead magnet will be. If you have several offers, we choose the one with the clearest next step.
- Step 2
Page, lead magnet and emails
We build the landing page and lead magnet and write the email sequence, and you approve the copy.
- Step 3
Creatives, tracking and CRM
We design the ad creatives, set up tracking and connect every form and booking to the CRM.
- Step 4
Test and handover
We send test leads through the whole path, from click to email to booked call, then walk you through the CRM and where to read your cost per booked call.
Questions
Questions about Client Machine
Do you run the ads for me?
Client Machine builds the funnel and the creatives. Running and tuning the ads month to month is a separate retainer you can add once the funnel is live. You can also launch the first campaign yourself with what we hand over.
How much should I spend on ads?
That depends on your coaching price and how many new calls you can take each week, so we work it out together at kickoff. Ad spend goes straight to the ad platform from your own account and isn't part of the package price.
Why build a landing page instead of sending ads to my profile?
Your profile shows a new visitor dozens of posts and no single next step. The landing page gives them one: book a call or get the free resource. It's also where the tracking starts, which is how you get a cost per booked call at all.
Can my ads mention results like weight loss?
Ad platforms restrict health and body-image claims, and accounts that break the rules get ads rejected. We write creatives that sell your coaching inside those rules.
What happens to leads who don't book straight away?
They get the lead magnet and the email sequence, which keeps reminding them who you are and how to book. They also sit in the CRM, so you can see who's gone quiet and follow up personally.
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Ready to start Client Machine?
Tell us about your business. We'll confirm the scope and send you a start date.