Zee Palm
How We Work

We replaced agency chaos with engineering discipline.

No vanishing devs. No scope surprises. No radio silence. Just calm, predictable progress on the app your business depends on.

WHAT WE DON'T DO

The agency playbook we reject

"Here's your estimate, see you in 3 months"

Weekly updates, monthly planning, constant alignment

"We'll figure it out as we go"

Audit first, then roadmap, then execution

"That's out of scope"

Proactive scope discussions before surprises

"The junior will handle it"

Senior engineers own your project end-to-end

OUR PRINCIPLES

What we stand for

Audits before promises

We don't guess. We don't oversell. Every long-term engagement starts with a deep technical audit that reveals real risks and real priorities.

"We'd rather lose a deal than make promises we can't keep."

Business impact over code aesthetics

Clean code is good. Profitable, reliable systems are better. We evaluate every decision by asking: Does this reduce risk? Does this protect revenue?

"Code is a means, not the outcome."

Production over prototypes

Anyone can ship an MVP. Very few teams can run a production system for years. We optimize for stability under real traffic, predictable releases, and safe changes.

"If it doesn't survive production, it doesn't matter."

Long-term ownership

We're not a feature factory. We're not a disposable dev team. We work as long-term technical partners and system owners, not task takers.

"Our success = how boring your production becomes."

THE PROCESS

How engagements work

1

Discovery call

30 min

We learn about your app, your challenges, and your goals. You learn how we work. If there's a fit, we proceed to the audit.

2

App Health Audit

2-3 weeks

Deep dive into your codebase, architecture, costs, and risks. You receive a written report with prioritized findings and a 90-day roadmap.

3

Roadmap alignment

1 call

We walk through every finding. You ask questions, challenge conclusions, and align on priorities. No black boxes.

4

Care Plan (optional)

Ongoing

If there's a fit, we transition to ongoing ownership. Monthly planning, continuous improvement, predictable progress.

WORKING WITH US

What to expect

Written communication first

Updates, decisions, and blockers are documented in writing. You can review on your schedule. No 'quick syncs' that waste your time.

Monthly planning rituals

We align on priorities at the start of each month. Review what shipped, plan what's next, surface any concerns early.

Tight release discipline

No YOLO deploys. Every release is tested, reviewed, and staged. Store submissions handled with care and compliance.

Knowledge that outlives us

We document architecture, decisions, and processes. If we ever part ways, you're not left with a black box.

Ready to stop firefighting?

Book an App Health Audit