Zee Palm
For SaaS Founders$30k–$300k MRRPost-MVP with live production app

Your App Is Live. Users Are Paying. But Every Release Feels Risky.

You've achieved product-market fit. Revenue is growing. But the technical foundation that got you here might not get you to the next stage.

We audit production SaaS apps and stay on retainer to prevent outages, slowdowns, and hidden technical debt before they hurt revenue.

THE PROBLEMS

Sound familiar?

These issues are common at the $30k-$300k MRR stage. The code that got you to product-market fit wasn't built to scale. That's not a failure, it's a phase transition.

Releases break unrelated features

You ship a small update to the billing page, and suddenly user authentication is failing. Changes in one area ripple unpredictably through the system. Your team is afraid to touch core functionality.

Root cause: This usually indicates tightly coupled code, missing test coverage, or dependencies that aren't properly isolated. It's technical debt manifesting as business risk.

Business impact: Every release becomes a gamble. Teams slow down to avoid breaking things, while competitors ship faster.

Infrastructure costs rising without clarity

Your AWS/GCP bill keeps climbing but you can't explain why. Is it traffic growth? Inefficient queries? That one service that runs 24/7 but nobody remembers why? You're paying more without understanding the value.

Root cause: Typically caused by lack of observability, auto-scaling without limits, orphaned resources, or application inefficiencies that get masked by throwing more infrastructure at them.

Business impact: Margin erosion that compounds every month. VCs and acquirers will notice when they look at your unit economics.

No single source of technical truth

When something breaks, three different people give three different explanations. There's no architecture documentation, no clear ownership map, no incident runbook. Knowledge lives in heads, not systems.

Root cause: This happens when speed-to-market takes priority over documentation, and when engineering leadership hasn't enforced knowledge sharing practices.

Business impact: Slow incident response, increased key-person risk, and inability to onboard new team members efficiently.

Founder carrying all technical risk

You're a business founder, but you're the one getting paged at 2 AM when things break. You're the tie-breaker on technical decisions you don't fully understand. Every technical problem becomes your problem.

Root cause: Usually happens when the team lacks senior engineering leadership, or when the founder was technical and hasn't fully transitioned out of the hands-on role.

Business impact: Founder burnout, slower business development, and decisions made by the most available person rather than the most qualified.

BY GROWTH STAGE

Different MRR, different challenges

Your technical needs evolve with your business. Here's what we typically see at each stage.

$30k–$100k MRR

Post-MVP, Pre-Scale

Common challenges:

  • MVP code becoming production burden
  • First hires inheriting undocumented systems
  • Founder still too close to technical decisions

Our focus: Stabilization and establishing maintainable foundations before you scale

$100k–$300k MRR

Scaling & Professionalization

Common challenges:

  • Team growing faster than processes
  • Legacy decisions constraining new features
  • Investors asking technical due diligence questions

Our focus: Scaling architecture, team efficiency, and investor-ready technical documentation

AUDIT FOCUS AREAS

This is not a generic code review

We focus on what matters for revenue-generating SaaS applications. Every finding is tied to business impact, not just technical purity.

Revenue-impacting risks identification

We map every risk that could directly impact your revenue: payment processing vulnerabilities, checkout flow issues, authentication failures, and data integrity problems. These get flagged and prioritized by business impact, not just technical severity.

Failure blast radius mapping

When something breaks, how much of your system goes down with it? We trace dependencies to understand which failures are isolated and which can cascade into full outages. This informs both immediate fixes and architectural decisions.

Predictive analysis of what will break next

Based on patterns in your codebase, infrastructure, and dependencies, we identify what's likely to cause problems in the next 3-6 months. Deprecated libraries approaching end-of-life, scaling limits you're approaching, contracts about to expire.

Infrastructure cost analysis

We audit your cloud spend to identify waste, inefficiencies, and optimization opportunities. Many SaaS companies are paying 30-50% more than necessary due to unoptimized queries, oversized instances, or orphaned resources.

Technical debt quantification

We don't just say 'you have technical debt.' We map it, quantify the maintenance burden it creates, and estimate the cost of remediation versus the cost of doing nothing. Now you can make informed business decisions about when to pay it down.

Team & process assessment

Technical health isn't just about code. We evaluate your development processes, deployment practices, incident response, and team structure. Sometimes the biggest risks aren't in the codebase, they're in how work gets done.

THE TRANSFORMATION

From firefighting to building

BEFORE

Founder is the default technical tie-breaker

AFTER

Senior engineering oversight without hiring a full-time exec

BEFORE

Infrastructure costs grow faster than revenue

AFTER

Optimized spend with clear understanding of where money goes

BEFORE

Releases require weekend war rooms

AFTER

Boring, predictable deployments with automatic rollback

BEFORE

Technical debt discussion is hand-wavy

AFTER

Quantified debt with business-case-driven remediation plan

BEFORE

Investor technical due diligence is a scramble

AFTER

Always audit-ready with maintained documentation

CARE PLAN VALUE

Beyond the audit: ongoing engineering leadership

The audit is the starting point. With ongoing Care, you get the senior engineering oversight many SaaS companies need but can't justify hiring full-time.

Ongoing senior oversight

A fractional CTO-level perspective on your technical direction. We attend key technical discussions, review major decisions, and provide the experienced voice your team may be missing.

Founder gets technical decisions off their plate

Controlled releases

Every release goes through a consistent process: code review, testing, staged rollout, monitoring. We implement or improve your CI/CD to make releases boring instead of terrifying.

Ship confidently without fear of breaking things

Proactive risk prevention

We monitor for the issues we identified in the audit-dependency updates, security vulnerabilities, scaling limits. Problems get addressed before they become incidents.

Issues fixed before customers notice

Long-term technical clarity

Maintained documentation, architecture decision records, and regular health reports. You always know where your technical assets stand and what's coming next.

Always investor-ready

FROM SAAS FOUNDERS

What changes after the audit

$180k MRR SaaS

"We were spending 40% of engineering time on incidents and firefighting. The audit identified the systemic issues we kept patching over. Six months later, incidents are down 80% and the team is actually shipping features again."

B2B Workflow Automation

Post-Series A • 8-person engineering team

Pre-acquisition audit

"Our acquirer's technical due diligence went smoothly because we'd already done the audit. We knew exactly what technical debt we had, had a remediation plan, and could speak to it confidently. It actually became a selling point—they saw we were serious about quality."

E-commerce SaaS Platform

Successful exit • $75k MRR at acquisition

FREQUENTLY ASKED QUESTIONS

Common questions from SaaS founders

Great CTOs request audits. They want an objective, outside perspective that isn't influenced by internal politics or assumptions. An external audit often surfaces issues that internal teams are too close to see, validates what the CTO already knows (useful for board discussions), and provides a second opinion on major architectural decisions. We work with CTOs, not around them.

More engineers without clarity creates more chaos. You need to know what to fix before you scale the team fixing it. The audit provides the map. It tells you whether you need more engineers, different engineers, or to fix the system before adding people. Many companies hire their way into more complexity when they should be simplifying first.

Perfect timing. Investors do technical due diligence. An audit—and the fixes that follow—means you control the narrative. You'll have documented architecture, known risks (with mitigation plans), and demonstrated technical leadership. Many founders are surprised by the technical questions in due diligence. Don't be caught off guard.

We sign NDAs and follow your security protocols. We typically need read-only access to repositories, some level of production observability (logs, metrics), and time with your technical team. We can work with limited access if needed, though more access means more thorough findings. We never deploy code or make production changes during the audit.

Clients typically see ROI in three areas: (1) Prevented incidents—we've identified issues that would have caused significant outages. (2) Cost savings—infrastructure optimization often pays for the audit. (3) Speed improvements—reduced technical debt means faster feature development. One client found we saved them 6 months of refactoring by identifying the right approach early.

2-4 weeks depending on system complexity. We work alongside your team without blocking their work. The timeline includes: discovery and access setup (2-3 days), deep analysis (1-2 weeks), findings compilation and recommendations (3-5 days), presentation and discussion (1-2 sessions).

Both. The audit provides clarity on what needs to happen. After the audit, most clients transition into a Care Plan where we take ongoing ownership—implementing priority fixes, monitoring health, and providing the engineering leadership layer many SaaS companies need. You can also take the findings to your internal team or another vendor.

A comprehensive report including: architecture documentation, risk assessment with prioritized findings, infrastructure cost analysis, technical debt map, team/process observations, and a recommended roadmap with effort estimates. Each finding includes business impact, recommended fix, estimated effort, and suggested timeline. We also present findings in person and answer questions.

Ready to stop firefighting and start building with confidence?

You've built something valuable. Let's make sure the technical foundation supports where you're going, not just where you've been.

Every engagement starts with an App Health Audit. No guessing, no overselling—just clarity about your technical reality and what to do about it.

Book an App Health Audit